by Geraldine Carter | Nov 4, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode 15 Phrases to Scrub from your CPA Firm’s Website Today we’re talking about the copy on your website. Because you might be either alienating prospects who visit your website, or not attracting them to begin with. And because of that,...
by Geraldine Carter | Oct 28, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode The CPA Who Innovates, Wins Are you stuck thinking about Advisory Services in the commonly accepted tiers of transactional, controller, vCFO? These 3 tiers are great way to begin to think about Advisory Services for CPAs. But why...
by Geraldine Carter | Oct 21, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode The Dangers of Listening to CPAs for Wisdom Guidance and wisdom in the accounting industry tend to be provided by accountants and CPAs. There’s a notable absence of expertise and wisdom from thought leaders outside the...
by Geraldine Carter | Oct 14, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Are You Building the CPA Firm You Want to Own? Have you ever heard of a tool called the wheel of life? It’s a really simple but powerful tool to help you take stock of the most important areas of your life and visualize...
by Geraldine Carter | Oct 7, 2020 | Interview, Podcast Episodes
Subscribe to never miss an episode Better Pricing Strategies for Accountants: Stop Billing by the Hour My guest today is Jonathan Stark. Jonathan is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing...