by Geraldine Carter | Dec 9, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Create Space for Amazing Clients By Removing Ones You’ve Outgrown If you have ever had to fire a client, you know how hard it can be. In the end, you know it will be better for you both (or at least, for you), but when...
by Geraldine Carter | Dec 2, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode CPAs Need to Stop Accepting Trap Money Trap Money is money that looks like good money, but in reality, it’s a trap. Trap Money is important to be able to recognize because it’s one of the factors keeping CPAs under the glass income...
by Geraldine Carter | Nov 18, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Does Your CPA Firm Sell Outcomes or Deliverables? Today I’m going to dig into what deliverables are and what they sound like in the CPA world, so that you can get better at recognizing them and understand why it’s such a...
by Geraldine Carter | Nov 4, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode 15 Phrases to Scrub from your CPA Firm’s Website Today we’re talking about the copy on your website. Because you might be either alienating prospects who visit your website, or not attracting them to begin with. And because of that,...
by Geraldine Carter | Oct 28, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode The CPA Who Innovates, Wins Are you stuck thinking about Advisory Services in the commonly accepted tiers of transactional, controller, vCFO? These 3 tiers are great way to begin to think about Advisory Services for CPAs. But why...
by Geraldine Carter | Oct 21, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode The Dangers of Listening to CPAs for Wisdom Guidance and wisdom in the accounting industry tend to be provided by accountants and CPAs. There’s a notable absence of expertise and wisdom from thought leaders outside the...
