Are You Selling at a Discount to Full-Price Buyers?
This week, we’re talking about value-based fees and pricing. I want to share with you some different perspectives that may loosen the tangle of logic, emotion, guilt, fear, and obligation we have around money and pricing.
What I hear my clients getting stuck with, and other people that I’m in conversation getting stuck with is, “How much do I price?” and “What do I charge?”
Are you selling to people who like to buy things at a discount for whatever reason? Or are you selling to people who like to buy things at full price for whatever reason?
I see countless business owners who are undercutting themselves who really can’t afford to be undercutting themselves because they’re already struggling.
I want you to be able to take a step back and simply ask yourself, “Oh, what am I doing? Does this really make sense? And is this what I want to be doing, now that I have the awareness that I might be doing it?”
Value-Based Fees: How to Charge – and Get – What You’re Worth by Alan Weiss
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