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Time to Rethink Your Pricing Strategy?

Today’s guest is Ron Baker. Ron is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally. He is the author of seven best-selling books, including Professional’s Guide to Value Pricing and his latest book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless.

Ron is also the host of the show The Soul of Enterprise: Business in the Knowledge Economy, which you can find both as a podcast and on 

As a leading thinker in value-pricing, I wanted you to hear from Ron on his latest thinking around your business model when it comes to pricing. 

Ron and I talk about subscription and value-based pricing, and dig into a few ways that this is playing out in accounting practices and how they can learn from this conversation and start to knock down some of the hurdles that are in their way when it comes to implementing and shifting to value-based pricing if they haven’t already, and how subscription-based pricing might benefit their businesses as well.

Here are my top 3 take-aways:

#1. 3x-5x your price and cut 80% of your clients. 

Yes. And I realize you have relationships with your clients that you will want to handle well. This is not easy work, but this is a Much More Sane model for your business. 

#2. You cannot be all things to all people. 

I know you want to help. You will be more helpful, when you are better help to fewer clients. 

#3. This scares the hell out of people.

YES these are big changes to your business model! Of COURSE it’s intimidating!


If you want someone to guide and support you through these changes, I am here to support you. 

Remember that you can join my Strategic Action Group Coaching Program, which starts April 21st and is a VERITABLE STEAL at $300/mo for 4 months. 

Head on over to and click on the Work With Me tab to find out more.

Book mentioned:

Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, by Tien Tzuo

Connect with Ron:

Twitter: @ronaldbaker

Work with Geraldine: 

Strategy Session
1:1 Coaching