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The Process of Niching Down to E-commerce Business Owners, with owner of Bookskeep, Cyndi Thomason

My guest today is Cyndi Thomason. Cyndi Thomason is the author of the bestselling book, Profit First for Ecommerce Sellers. She is a Mastery Level Certified Profit First Professional, and the founder and president of Bookskeep. Cyndi devotes much of her time speaking at various events such as ASD Market Week, SellerCon, ProfitCon, and other industry events. She is a regular contributor to The Private Label Insider, Inventory Lab and eComEngine blogs and newsletters. Her company consists of a virtual team located across the United States, providing bookkeeping and Profit First consulting services to e-commerce clients all over the world.

I wanted to interview Cyndi to ask her about her experience of differentiating herself in the marketplace and niching down. 

Like so many things in life that are difficult to learn or do, once you know how to do it, it seems easy, and you forget what it was like before you knew how to or did the thing. 

And it can be that way with niching down. Once you’ve done it, you forget what it was like to be in the headspace of knowing you should do it, but feeling resistant to actually putting the process in place. 

So Cyndi and I are going to talk about her process of niching to e-commerce, now that she is on the successful side of it. 

There was so much to love in that conversation, but what stood out to me was her recognition that even 7-figure business owners can have a murky understanding of their financials, and how important it is to know where your clients are when it comes to their level of business financial literacy. 

And I really appreciated the part about finding clients whose values overlap with yours, and with whom you connect. When you do, it makes your business life so much easier and more enjoyable. Tricky clients can absolutely be a thing of the past. 


Cyndi’s book: 

Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine

Mike Michalowicz’s book:

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry’s Big Kahuna by Mike Michalowicz

Previous episode mentioned:

055 [Coaching] Mindset Blocks Around Hiring with Dr. Sabrina Starling

Connect with Cyndi:


Work with Geraldine: 

Strategy Session
1:1 Coaching


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